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2014: Real men build their strength from within


Appearances can be deceiving. Men who look strong on the outside, may actually be weak on the inside and don’t realize it. Worldwide approximately one in five men over the age of 50 years will break a bone due to osteoporosis. The vast majority of them are neither identified nor treated for this ‘silent’ disease, even after they’ve had a fracture.

Osteoporosis is a disease which gradually weakens bones, leading to painful and debilitating fragility fractures (broken bones). These can occur after a minor fall from standing height, as a result of a bump or sneeze and even from bending over to tie a shoelace. Any bone can break due to osteoporosis, but some of the most serious and common fractures are those of the spine and hip.



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