EMRI will be holding a week dedicated to public awareness of osteoporosis and its prevention. Various IOF World Osteoporosis Day resources will be made available in Persian which will be distributed through social media and via the EMRI website. Plans are underway to produce roadside billboards carrying WOD messages to bring more attention to the importance of bone health. Various activities will be organized for families, including: family jogging event with the public participants holding banners and placards under the theme of WOD and a public information forum on the importance of world osteoporosis celebration. A painting competition for school children to display their creativity under the theme “bone health” will be organized. Collaboration with dairy companies to attach small information leaflets about bone health to dairy products.