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Osteoporosis film in Israeli theaters

The Israeli Foundation for Osteoporosis has produced a short animation film on osteoporosis.  This film will increase the awareness of the dangers of hip fractures and how to prevent the next fracture.
The film will be shown as a commercial in all theaters in Israel on Tuesday, October 1st. This is a day that people over the age of 62 get a big discount on theater and cinema tickets , and the theaters are packed with the older population.
Additionally, two TV channels are playing this commercial during community hours.
Watch the short film here: