This awareness campaign used the slogan “Don’t waste more time. Bet in better bone health for your bones!” (original: "Não perca mais tempo. Aposte numa melhor saúde dos seus ossos!")
This initiative was promoted by the Sociedade Portuguesa de Patologia da Coluna Vertebral (SPPCV) – Portuguese Society of Vertebral Spine Pathology.
Their main goal was to “alert the general population about the existence of this disease, its symptoms, risk factors and prevention”
This campaign was “developed and divulged in order to promote WOD 2020” and is available in SPPCVs’ social media and Community Care Units (care centres) as a video (https://www.youtube.com/watch?v=dBFZ7Cjx2o8).